As part of the national campaign “The Big Fibre Boost”, Chorus needed an activation where people could feel the power of the internet.
The challenge? It’s hard to represent the internet physically. It’s like gas. Essential, but invisible. People talk about the cooking, not the fuel on how you cook.
The solution: an experiential activation tracing how internet speed has shaped life in New Zealand, from the late ’90s to today, while looking ahead. It explores how technological advances in bandwidth have transformed the way we work, consume culture (music, film, gaming, etc.), and socialise (social media, meme culture, etc.) forever.
The “Chorus: Internet Café of Now”, part museum, part activation, part conversation (feat. panel discussions with industry leaders and journalists) exploring a world we can no longer imagine offline and data hungry.
Role: Creative Direction, Content curation, Art Direction
Floorplan
Floor timeline design represents the internet bandwidth capability through the decades.
Micro experiences surrounding each decade reflect the amount of data and bandwidth capacity that made them possible.
3D Artist Impression + Before/After
Opening NIGHT
Media / PR