Primo - Rebrand & Packaging
ROLE: LEAD CREATIVE
Output: Logo, packaging
Client: Fonterra
Packaging re-design and logo update for Fonterra's Primo flavoured milk.
 
After a workshop with the target audience (Gen Z'er): 'To be honest' and 'just be who you are' were the key insights learned - Primo is fun flavoured milk.

Decided to strip the original design completely and make it drip, for flavour and fun.

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