Serato Studio 2.0 - 'Unlock Your Sound'
As part of the world release for Serato Stems technology (real-time audio separation), we created a campaign exploring long-form content, instead of regular ads.
We followed 4 world renown music producers to gain insights on their creative process using Stems as part of their workflow.
A multi-channel Digital campaign and a Remix competition was developed to support this product brand campaign.
Role: Art Director
Outputs: Creative graphic concept, Style frames, still photography, Typographic treatments, Digital
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CD & Director: Matt 'MCD' Campbell Downes
AD & Design: chris leskovsek
Producer: Jeane Lundberg
artists relations: op miller
DOP: Stephen Rutterford
Edit: Andy Deere & MCD
Photographer: john marolakos & Bas van est
Shot on location in the US & Europe - 2023
Type Treatments
Social Media
Media Statics
