Serato Studio
Brand Identity, Creative, Logo, Photography, digital
Serato's first DAW (Digital Audio Workstation) for music production.
Using a familiar workflow for DJ's, as well as the company's unrivalled sampling and stem technology (real-time audio separation), Studio removes friction for music producers to create beats, intuitively and quick.
The single-minded proposition is “Serato Studio is a powerful , unique and intuitive tool designed to make music production more creative and fun”
The Studio 'spark'
• Having the ability or power to create
• Originality of thought or inventiveness
• A spark is all that is needed to start a fire
• Active catalyst - stimulates inspiration, imagination or invention
The idea behind the logo is to illustrate that Serato Studio gives artists ‘the initial spark that triggers inspiration and imagination’.
Primary Logo
Secondary Logo
Iteration process
System Icons
Custom UI Iconography
Long Sleeve T-shirt - Limited Edition Merchandise
