Westpac x Blake - Climate change 2026
role: creative direction, art direction
Westpac wants to raise awareness of its partnership with the BLAKE Foundation and its virtual reality programme, designed to educate students across New Zealand about climate change.
We invited the next generation to share their perspective on climate change and possible everyday solutions. We handed them the creative reins of this PR/OOH campaign.
We ran a two-day workshop with selected intermediate students from across Auckland, to discuss climate change, hear their views, and the everyday actions we can do, to help mitigate its impact.
No scripts, no spin, simply students saying what they felt needed to be said.
2-Day Workshop Recap
out of home
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